How we use AI
Effective 2026-10-01.
On this site
Drafts of pages on this site were produced with the help of AI writing tools and then edited by a person at Roofing SEO Company. Every number comes from a named source and date shown on the page. Photographs are either our own or generated, and generated images are never presented as a specific client's project.
In client work
We use AI tools to analyse search data, draft ad copy and page text, and summarise call recordings. A person reviews everything before it is published or sent, and a person makes every bidding, budget and strategy decision. Client reports are written by the account lead, not generated.
What we do not do
We do not publish AI-generated reviews, testimonials or case studies presented as real. We do not use AI to make automated calls to your customers. We do not train models on your account data.